Cooyah Launches Grand Slam Track Capsule Collection: A Fusion of Style and Sport

Jamaican culture and fashion brand Cooyah has unveiled its latest collaboration with the Grand Slam Track event, introducing a limited-edition capsule collection that merges athletic inspiration with streetwear flair. This exclusive line, featuring hoodies, T-shirts, and caps, celebrates the inaugural Grand Slam Track event while reinforcing Cooyah’s reputation for culturally resonant apparel.

The Collection: Design and Availability

The capsule collection emphasizes bold designs tailored for both casual wear and athletic enthusiasts. The hoodies and T-shirts showcase graphics inspired by track-and-field motifs, while the caps feature minimalist branding, aligning with Cooyah’s signature aesthetic of understated yet impactful style.

Available for a pre-drop at Cooyah’s Kingston store (96 Hope Road) ahead of the official launch, the collection targets fans seeking exclusive, event-specific merchandise. The strategic pre-release builds anticipation, a tactic common in limited-edition drops to maximize visibility and demand.

Event Integration and Marketing Strategy

Cooyah leveraged the Grand Slam Track’s launch event on April 2nd to debut the collection, creating a buzz through social media teasers and in-store activations. Instagram reels and posts highlighted lucky fans securing collab piecesThis multi-channel approach ensured engagement across Cooyah’s fashion-forward audience and the Grand Slam Track’s sports-centric following.

Cultural Significance and Brand Alignment

As a brand deeply rooted in Jamaican heritage, Cooyah’s collaboration with Grand Slam Track underscores its commitment to supporting local talent and events. The collection not only serves as merchandise but also as a cultural artifact, blending athletic achievement with fashion innovation.

Discover COOYAH: Jamaica’s Reggae Streetwear Icon at Main Street Rose Hall

Nestled in the heart of Montego Bay’s vibrant Main Street Rose Hall, COOYAH stands as a beacon of Jamaican culture, offering visitors an authentic slice of the island’s reggae-infused fashion legacy. Since its inception in 1987, this iconic brand has evolved into a global symbol of Jamaican heritage, blending casual wear with bold designs that celebrate music, art, and Rastafarian influences.

Roots of a Cultural Icon

Founded by Homer Bair, whose nickname inspired the brand’s name (“Cooyah” meaning “look here”), the label began as a denim-focused line before expanding into swimwear, streetwear, and leisure apparel. Over three decades, COOYAH has become synonymous with Jamaica’s casual fashion scene, infusing vibrant colors, original art, and reggae rhythms into every piece1. Its Main Street Rose Hall location (Shop #3) serves as a flagship destination, where travelers can explore collections that range from retro-inspired casuals to modern, elegant designs.

What Makes COOYAH Unique?

• Cultural Authenticity: Each design reflects Jamaica’s reggae and dancehall legacy, featuring Rastafarian motifs, bold graphics, and locally inspired artwork.

• Global Reach, Local Soul: While the brand has international stockists in Antigua, San Diego, and Brooklyn, its Montego Bay store remains a hub for preserving Jamaican authenticity.

• Evolving Collections: Recent lines showcase brighter hues and innovative denim pairings, balancing nostalgic pieces with contemporary trends1.

Why Visit COOYAH at Main Street Rose Hall?

Main Street Rose Hall itself is a cultural hotspot, ranked among Jamaica’s top shopping destinations. Beyond COOYAH, visitors can:

• Savor local flavors: Try Scotchies’ jerk chicken or Devon House ice cream.

• Explore Jamaican craftsmanship: Browse duty-free luxury brands, artisan markets, and murals by local artists.

• Experience live vibes: Enjoy reggae performances and rum tastings at nearby venues like The Rum Yard.

A Legacy of Good Vibes

COOYAH’s mission transcends fashion—it’s a movement celebrating Jamaica’s spirit. As the brand expands globally, its Main Street store remains a testament to staying true to island roots, offering apparel that lets wearers “represent Jamaica” with pride.

Plan Your Visit📍 COOYAH MoBay:

Shop #3, Main Street Rose Hall, Montego Bay

⏰ Hours: 9 AM–5 PM daily (closed Sundays)

📸 Tag your style: @cooyahclothing @mainstreetrosehall

Visit Main Street Rose Hall, Montego Bay when next in Jamaica and check out Cooyah (Shop 3). While you are there buy unique Jamaican made art & products at several of their stores and at The Artisan Market Place. You can also enjoy our murals, installations, tax-free & souvenir stores, rums & spirits, Jamaican Blue Mountain Coffee, art gallery, resort wear, Jamaican F&B options and much more while relaxing and listening to authentic Jamaican music.

Follow us on Instagram @MainStreetRoseHall and on Tik Tok @main.street.rose.hall

Take pictures, post & tag us! #MainStreetRoseHall #ExperienceTheBestOfJamaica Main Street Rose Hall support Jamaican Made products. #BuyJamaicanEmployJamaicans