For Goodness Graze: Handcrafted Jamaican Chocolates by Tara Shoucair – A Taste of Paradise at The Rum Yard, Main Street Rose Hall

In the heart of Montego Bay, nestled among the vibrant shops of Main Street Rose Hall, there’s a sweet discovery waiting to be made at The Rum Yard (Shop 28)—For Goodness Graze chocolates. Founded in 2024 by visionary Jamaican entrepreneur Tara Shoucair, this artisanal chocolate brand is making waves across the island and beyond for its handcrafted quality, rich island flavors, and heartwarming story rooted in Jamaica’s soil.  Crafted entirely in Jamaica using locally sourced ingredients and premium Jamaican cocoa, For Goodness Graze is the first and only diabetic chocolate made in Jamaica. It offers more than just a sweet treat—it delivers an authentic taste of the island in every bite with health benefits to match. Whether you're shopping for a thoughtful gift, indulging in a luxurious snack, or sharing the spirit of Jamaica with loved ones, these chocolates are as meaningful as they are mouthwatering.  

The Sweet Beginning: Tara Shoucair’s Vision for Island-Made Luxury

Born out of a love for fine foods, authentic craftsmanship, and a desire to offer a healthier line of goodness to the Jamaican market, For Goodness Graze was launched in 2024 by Tara Shoucair. A passionate entrepreneur with a deep connection to her Jamaican roots, Tara saw an opportunity to create a world-class chocolate brand that not only celebrates the island’s rich bounty but also redefines indulgence with wellness in mind. Her vision blends premium, locally sourced ingredients with a commitment to authenticity—delivering chocolate that’s both luxurious and genuinely Jamaican.  With so much global recognition surrounding Jamaican rum, coffee, and spices, Tara wanted to shine a light on Jamaican cacao—a treasure often overlooked. Choosing to partner with a local manufacturer for For Goodness Graze was a deliberate and thoughtful decision—not one made on a whim. It stemmed from a commitment to authenticity, sustainability, and the desire to invest in Jamaica’s economy and creative potential. This intentional choice reinforces the brand’s mission to create premium, health-conscious chocolate that’s proudly and purely Jamaican.

For Tara, chocolate isn't just a sweet treat—it's a canvas of connection. Whether you're giving a gift, treating yourself, or sharing with friends, every bite of For Goodness Graze tells a story of place, purpose, and pure indulgence.

Made in Jamaica, Rooted in Quality

At the heart of For Goodness Graze’s success is a commitment to quality ingredients and small-batch craftsmanship. Every chocolate creation is handmade in Jamaica, using premium local cacao sourced from sustainable farms across the island.

In a world where healthier alternatives are increasingly sought after, For Goodness Graze proudly stands out as Jamaica’s pioneering provider of monk fruit sweetened dark chocolate. FGG offers a guilt-free indulgence that allows you to "Kick the Sugar, Keep the Craving!"—a concept that has never been done before in the Caribbean. 

The original For Goodness Graze bar—a rich, 70% plain dark chocolate—set the foundation for what true, island-crafted indulgence could be. Now, building on that success, the brand introduces its newest addition: the Walnut Edition. This variation not only enhances the bold flavor of the original dark chocolate but also adds the natural health benefits of walnuts, known for supporting heart health, boosting brain function, and delivering a satisfying crunch. It’s the perfect choice for those who crave both nourishment and texture in every bite—without compromising on quality or authenticity.  

The Rum Yard at Main Street Rose Hall: is one of the local retail outlets that carries For Goodness Graze. Located at Shop 28 in The Rum Yard, For Goodness Graze offers a unique chocolate shopping experience within the lively atmosphere of Main Street Rose Hall. This charming open-air destination is one of Montego Bay’s most loved lifestyle and shopping spots, known for its vibrant blend of island culture, fashion, food, and local treasures. The Rum Yard is a warm, rustic-chic space where Jamaican flavors shine. Here, For Goodness Graze shares shelf space with artisanal rums, Blue Mountain coffee, and other local delicacies. Visitors are welcome to sample chocolates, learn about the making process, and shop a wide range of products—many of which are exclusive to this location.

Why Visit For Goodness Graze at Main Street Rose Hall?

🍫 Try-before-you-buy tasting experience

🎁 Curated gift sets and limited-edition products

📸 Instagram-worthy displays and packaging

🛍️ Convenient shopping near hotels and resorts

💬 Meet the makers and learn the story behind each bar

It’s more than just a shop—it’s an experience that blends food, storytelling, and sensory pleasure in one vibrant Jamaican setting.

Why For Goodness Graze Makes the Perfect Gift

Looking for a gift that’s elegant, meaningful, and distinctly Jamaican? For Goodness Graze chocolates are the ideal choice. Whether you're visiting the island or celebrating from afar, these artisanal treats capture the essence of the island in a delicious and beautifully presented form.

Great for:💝 Birthdays & Anniversaries

✈️ Travel Souvenirs

🎉 Weddings & Event Favors

🎄 Holiday Gifting

💼 Corporate Gifts with a Local Touch

Visit The Rum Yard  and pick up a For Goodness Graze bar next time you're in Montego Bay. Take a sweet break and stop by The Rum Yard (Shop 28) at Main Street Rose Hall to explore the abundant offerings from local brands. Whether you're a chocolate, coffee or rum connoisseur or simply curious, you’ll walk away with a new favorite treat—and perhaps a few extra for friends and family.

For Goodness Graze – Chocolate Made With Love, From Jamaica With Pride to help you KICK THE SUGAR but KEEP THE CRAVING!

📍 Find For Goodness Graze at The Rum Yard – Shop 28, Main Street Rose Hall, Montego Bay, Jamaica

🛍️ Hours:Open Daily – Visit while shopping, dining, or exploring the best of Montego Bay!📱 Follow FGG on Instagram: @ForGoodnessGrazeJAIndulge in the spirit of Jamaica.

Taste the difference. Gift goodness. Only at For Goodness Graze.

Visit Main Street Rose Hall, Montego Bay when next in Jamaica and "Experience The Best of Jamaica, All in One Place!" Buy unique Jamaican made art & products at several of their stores and at The Artisan Market Place. You can also enjoy our murals, installations, tax-free & souvenir stores, rums & spirits, Jamaican Blue Mountain Coffee, art gallery, resort wear, Jamaican F&B options and much more while relaxing and listening to authentic Jamaican music. It’s also the perfect stopover from and to the Montego Bay Airport to pick up last minute gifts and make one more memory of your trip to Jamaica.

Follow us on Instagram @MainStreetRoseHall and on Tik Tok @main.street.rose.hall

Take pictures, post & tag us! #MainStreetRoseHall #ExperienceTheBestOfJamaica Main Street Rose Hall support Jamaican Made products. #BuyJamaicanEmployJamaicans